LEGAL INFO

Introduction

This Privacy Policy explains how Elbrus King Inc ("Elbrus", "we", "us" or "our") collects, uses, shares, and safeguards personal information in connection with our residential and light–commercial HVAC diagnostic, repair, replacement, and related services, and the websites, forms, or communication channels we operate.

By requesting service, submitting a lead form, booking an appointment, or interacting with our site, you acknowledge this Policy and our Terms of Service. If you do not agree, please do not provide personal information (though we may be unable to perform requested work).

We may update this Policy to reflect operational, legal, or regulatory changes. Material changes will be posted with a revised "Last Updated" date. Continued use after posting constitutes acceptance.

What We Collect

Categories of personal data we typically collect (see Company Profile for operational context):

• Identity & Contact: name, service address, mailing address (if different), email, phone.

• Service & Equipment: description of HVAC issues, equipment make/model, serial numbers, service history, technician notes, photos of equipment or installation area (for documentation, safety, warranty, and quality reference).

• Transaction & Billing: invoice identifiers, amounts paid, method (tokenized/processor reference — we do not store full card numbers), deposit status.

• Scheduling & Communication: call logs, booking confirmations, customer consents, marketing preferences.

• Technical (site): IP address, browser/device metadata, pages viewed, referral source, basic analytics events (only where enabled by consent for non-essential categories).

• Cookies & Tracking: essential session and security cookies always active; optional functional / analytics / advertising (if deployed) subject to consent settings.

How We Use Data

• Provide & perform requested diagnostics, repairs, replacement, and installation services.

• Generate estimates, invoices, collect deposits or balances, and maintain financial records.

• Schedule and coordinate technician visits; confirm arrival windows; follow up on work quality.

• Document equipment condition (including photos) for warranty support, safety, code/permitting, and internal training.

• Improve services, site performance, and customer experience (analytics only where consented).

• Send operational notices (these are not marketing and may not be opted out).

• Send optional marketing communications about promotions or new services if you have not opted out.

• Protect against fraud, unsafe conditions, or misuse; comply with legal and tax obligations.

Legal Bases (If Applicable)

Where data protection laws (e.g., GDPR) apply, we rely on: (a) performance of a contract (providing services you requested); (b) legitimate interests (service improvement, safety, limited analytics); (c) legal obligations (tax, recordkeeping); (d) consent (non-essential cookies, certain marketing where required).

Cookies & Tracking

We categorize cookies into: essential (always on), functional, analytics, and (future) advertising. Only essential cookies load by default. Others are set or activated based on your selections in our on-site cookie controls.

• Essential: security, basic form handling, session continuity.

• Functional: remembering preferences or form states.

• Analytics: understanding site usage to improve navigation and content (Google Analytics 4; we apply IP anonymization).

• Advertising/Conversions: we may record Google Ads conversion events when a lead is submitted or an appointment is booked. By default, these events are sent in a cookieless mode (ad_storage denied) unless you grant ad consent in the cookie controls. Remarketing/advertising cookies are not enabled without consent.

No remarketing or behavioral advertising cookies are active by default. If we introduce them, they will appear in the cookie banner with clear purpose and retention details before activation, and will only run after consent.

The specific cookies in use (name, provider, purpose, retention) are maintained in a configuration file that drives our cookie banner so this section stays accurate as we update tooling.

You can adjust non-essential cookie choices at any time using the floating cookie control icon. Disabling analytics may reduce our ability to improve the site but will not affect core HVAC service requests.

Sharing & Disclosure

We do not sell personal information. We share only as needed for legitimate operational purposes:

• Service Operations: field service / job management or scheduling platforms (e.g., internal or third‑party tools).

• Payment Processing: third‑party processors handle card/ACH data (we retain only tokens/transaction references).

• Analytics / Site Tools: limited technical data with providers (only if consented for non-essential categories).

• Professional Advisors & Compliance: accountants, legal counsel, or authorities where required by law or to enforce rights / address safety.

• Business Continuity: in a merger, acquisition, asset sale, or corporate restructuring, subject to confidentiality and continued protection.

Data Retention

Operational records (invoices, service history, equipment notes) are retained for the period reasonably necessary for: (a) warranty or workmanship reference; (b) tax and accounting (often 7 years); (c) safety or code compliance documentation; (d) dispute resolution. Marketing contact preferences are kept until you opt out. Analytics data may be aggregated or deleted on a scheduled cycle. Photos tied to service records may be retained as part of the job history unless removal would impair documentation or legal interests.

Your Rights & Choices

Subject to applicable law, you may request: (a) access to personal information; (b) correction; (c) deletion (where no overriding obligation or legitimate interest); (d) restriction or objection (for certain processing); (e) withdrawal of consent (for consent-based uses); (f) a copy of data you provided in portable form. We will not discriminate for exercising rights.

Submit requests via email at [email protected]. We may verify identity before acting. Some records (e.g., invoices, safety documentation) may be retained where legally required or needed for legitimate interests (warranty, dispute defense).

• Marketing Opt-Out: use unsubscribe instructions in emails or contact us. Transactional / service communications are still sent.

• Cookie Preferences: adjust via on-site controls when available.

Security

We apply reasonable administrative, technical, and physical safeguards proportionate to the nature of the data (role-based access, HTTPS transport, limited retention of direct payment data). No system is perfectly secure; transmission and storage entail risk.

Children

Our services are directed to homeowners / adult decision-makers. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it. Parents or guardians who believe a minor has provided data should contact us.

International Data

We operate in the United States. If you are located elsewhere, you acknowledge transfer and processing in the U.S. and any other jurisdictions where our service providers operate, subject to appropriate safeguards where required.

Updates to This Policy

We may amend this Policy. The "Last Updated" date reflects the latest revision. Material changes may be highlighted for a reasonable period.

Contact

Questions or requests: email [email protected]. Please do not include full payment card numbers or sensitive personal identifiers in unrequested messages.